Tuesday 13 August 2013

EXPRESS YOURSELF

Can we really, truly express ourselves over digital platforms?

Text messages.
Emails.
Blog posts.
Social networking sites.

No matter how advance technology becomes, will we ever be able to communicate as accurately and as effectively as talking to one another face to face?

Sarcasm is something that isn't so easy to understand through digital mediums.
More offen than not, it can be misleading, cause offense, or just baffle the person reading it.
There isn't a specific typeface we all understand as being the typeface you use for when you want to be sarcastic.
There isn't a particular font weight that immediately suggests we are 'joking around'.
So can we always be clear about what we say?

The reader can find themselves second guessing.
'What was he meant to say?'
'Was that really a joke?'

Or we can spend a lot of our time explaining ourselves.
'What I really meant to say was...'
'How it was supposed to be read was...'

In that space of time, what we actually said in the first place, slowly turns into something not even worth all the effort explaining.
So we move on.
It no longer matters.
We forget it.

After going backwards and forwards, the inevitable always happens.

You come home from work and sit and chat with your wife.
You catch up with friends over a pint in the pub.
You finally go for a coffee with the person you've been emailing all week.

And we all sit and relay the things we talked about over text message, over email, over Facebook or Twitter.
We clarify, we explain.
We tell the story again.

Only this time, we can really tell it.

We've create the right mood, we've set the right tone.
Our stage is ready, and our audience is listening.







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